Mukesh Vidyasagar
Anyone can make the thing now. Almost no one can tell you whether it's working — or why.
Making stuff got easy.
A story, an app, a film — the tools are here and everyone's using them.
So that's not the job anymore.
The job is knowing whether it's doing what you want. Does it convert? Do people come back? Do they rewatch? And if so, why — so you can do it again, better, faster, cheaper.
Most people who build can feel when something works, but can't prove it with numbers. Most data people can read a dashboard, but can't tell you why it worked. Understanding why something lands takes two different brains.
I have both
My degree is in math. My career is in storytelling — Universal Pictures, development on Dracula and Identity Thief, international licensing on Despicable Me 1 and 2, $20M+ in ATL media support.
Audience analytics show me the emotional peaks and valleys of a viewer's journey — in data. On my own film, a plot twist, a camera move, music, and story land at once at 11:38 — and people rewatch at that exact moment. Retention jumps from 25% to 34%.
I engineered moments that made the audience rewatch based on emotional hits. Based on analysis and story structure, I built a product to find those "scrub back" moments in any footage. It scores real frames against the transcript for emotional peaks and generates the thumbnail and title to match. No synthetic faces, no generated art.
That's what you hire me for
You already have people who make things. You have people who analyze things. But those are usually separate teams that speak completely different languages. I can speak both. I can tell you why something is working, and how to improve on that.
At Fullscreen, I rebuilt the path from creator signup to first post: applications up 127%, $70,000/week in new revenue. At CoverDoc, recommendation accuracy up 42% through A/B testing, 3,000 users in 60 days. As co-founder of Cappsure, $0 to $500K ARR in 3.5 years.
Services
I join your team part-time. First an intake to find your biggest issues, then we diagnose the best fit, then we implement together with your team. I channel AI inside your existing process — saving you time and money. Ongoing, month to month.
A five-session course on using AI within your organization or career. Or a scoped project delivered end to end. Half day to a few weeks.
An internal AI system for your business's AI and AI video needs. Plug and play. Initial period is diagnosis before implementation.
Have something you can't tell is working? Email me.
[email protected]