Mukesh Vidyasagar
Most people who can tell you why a story works can't measure it. Most people who can measure it can't tell you why it works. I use math and systems to do both.
Storytelling for Retention
I engineered the story for that.
I wrote specific moments into this story, then shot, prompted, edited, and sound designed for an emotional bump. Instinctively I knew it worked — and the data supports it.
At 11:38, a plot twist, a camera move, music, and story land at once, and people re-watch at that exact moment. Retention jumps from 25% to 34%. Viewers scrub back to watch it twice.
Writers Room 2.0
There were no writers' tools for actual writers. So I built one that handles the toughest part: going from concept to story. It tracks your progress, finds and kills story orphans — the bane of every writer's existence — and the AI never writes the material.
It summarizes, guides, tracks. That's it. That rule came from copyright research: AI-generated text can't be copyrighted. And it tracks your versions, so you have a clear chain of title when it's time to sell. Your human authorship can be proven.
Thumbellina
The thumbnail and title that sell a video are craft judgments. I wanted a thumbnail generator built on emotional value, without the AI slop — no synthetic faces, no generated art. The system detects your video's genre, scores real frames against the transcript for emotional peaks, and generates the thumbnail and title to match.
GPT-4o and Gemini under the hood; 19 API routes, three latency tiers, live Stripe billing, and a mobile rearchitecture on top.
Fullscreen Go
Creator platform, 75,000+ creators. I rebuilt the creator signup path that led to their first post.
Applications up 127%. $70,000/week in new revenue — still holding a month later, up to $74,000 after that. A/B tests on the same funnel doubled adoption and retention.
CoverDoc
Resume optimizer, job campaigns, negotiation assistant, mock interviews. 3,000 users in 60 days. Recommendation accuracy up 42% through A/B testing. Prototyping went weekly to daily.
Services
I join your team part-time. First an intake to find your biggest issues, then we diagnose the best fit, then we implement together with your team. I channel AI inside your existing process — saving you time and money. Ongoing, month to month.
A five-session course on using AI within your organization or career. Or a scoped project delivered end to end. Half day to a few weeks.
An internal AI system for your business's AI and AI video needs. Plug and play. Initial period is diagnosis before implementation.
Math first, story second
Fifteen years across entertainment and technology. Studio development at Universal. Product on creator platforms at Fullscreen and Replay. A feature script sold, software shipped to a million registered users, and a B2B SaaS company co-founded and grown from $0 to $500K ARR.
The through-line: I've spent my whole career on both sides — the room where the story gets made, and the dashboard where you find out if it worked.
Consulting, training, or a question about any of the above.
[email protected]